Tucking into breakfast nutrition

Colorful children's nutrition powder packaging with playful illustrations of vegetables, fruits, and a smiling sun.

The fitness fanatics amongst you will know all about greens. Yep, the powdery stuff that you add to food and drinks to increase vitamin and mineral intake, often associated with gym-goers. So when we were approached to create a brand for such a product designed specifically for 4 to 16 year-olds, we were raring to go...

With a strategy already in place, the client had carefully considered their positioning, the market, and how they wanted to be perceived. The challenge - and we love a challenge - was to create a brand that would appeal to pre-schoolers and angsty teens alike.

We had to find a balance between science and magic; between credibility and trust, and appeal and playfulness. Using a suite of illustrations and hand-made fonts, we developed a design language that really jumped off the shelf.

We’ve created a suite of assets that has enough legs to carry 9am Saint all the way.

Breakfast is saved!

Yellow abstract sun shape on an orange background
"9am Saint" logo with stylized sun design on red and white backgrounds, showcasing brand identity colors in red, orange, and yellow.
Bright orange text "BREAKFAST IS SAVED!" on a yellow background.
Graphic illustration on a purple background depicting a lightning bolt labeled 'Energy,' a cartoon brain with glasses labeled 'Focus,' a smiling atom labeled 'Immunity,' and a hand holding a dumbbell labeled 'Strength.'
Collection of colorful cartoon stickers featuring various objects like a broccoli, lemon, rainbow, basketball, and smiling faces, next to a green smoothie bottle decorated with some of the same stickers.
Infographic with text: '10 Rainbow Fruits & Veggies' and '24 Premium Vitamins & Minerals'. Features icons for high fiber, high protein, and no additives.
Icons representing food and dietary information: nut-free, fish oil-free, soy-free, gluten-free, high in fiber, dairy-free, no processed oils, no artificial colors or preservatives, low in sugar and salt, high in protein.
Morning Madness sticker sheet and chart with colorful buttons with text "Nutrition for Kids – 9am Saint" on blue background.
Smartphone displaying a product page for "Strawberry POW!der" by 9am Saint, next to a laptop on a stool showing the 9am Saint website promoting kids' nutrition with illustrations.
Yellow box with "BREAKFAST IS SAVED!" text, decorated with illustrations and stickers like "IMMUNITY" and "ENERGY." It's next to a roll of colorful tape against a purple background.
Open box with playful black and white drawings on a purple background, featuring a smiling face, sun, cloud, clock, vegetables, and other whimsical elements.
Banana Bread Pow! Bar wrappers with green and purple text on a dark background.
The word 'POW!DER' repeated three times in bold teal letters with yellow exclamation marks, on a dark green background.
Three smartphones displaying colorful Instagram advertisements from 9am Saint with bold text and playful graphics on a turquoise background.
Blank white square image.

It’s rare to find talented people who truly understand how to build memorable brands with the customer at its heart. The team at Slow get it.

When I first chatted with Luther and Dan, I was amazed at how quickly they grasped my vision for the brand. They distilled what I wanted by asking great questions, challenging me, and bringing in their own ideas and experience into the mix. 

What they delivered is even more than I imagined or hoped for. A brand that truly reflects my original vision.

Gemma Turner

Founder