9am Saint
Tucking into breakfast nutrition.
The fitness fanatics amongst you will know all about greens. Yep, the powdery stuff that you add to food and drinks to increase vitamin and mineral intake, often associated with gym-goers. So when we were approached to create a brand for such a product designed specifically for 4 to 16 year-olds, we were raring to go...
With a strategy already in place, the client had carefully considered their positioning, the market, and how they wanted to be perceived. The challenge - and we love a challenge - was to create a brand that would appeal to pre-schoolers and angsty teens alike.
We had to find a balance between science and magic; between credibility and trust, and appeal and playfulness. Using a suite of illustrations and hand-made fonts, we developed a design language that really jumped off the shelf.
We’ve created a suite of assets that has enough legs to carry 9am Saint all the way.
Breakfast is saved!
Can Slow be fun?
It’s rare to find talented people who truly understand how to build memorable brands with the customer at its heart. The team at Slow get it.
When I first chatted with Luther and Dan, I was amazed at how quickly they grasped my vision for the brand. They distilled what I wanted quickly by asking great questions, challenging me, and bringing in their own ideas.
What they delivered, and continue to deliver, is even more than I imagined or hoped for.
Gemma Turner
Founder
Where to next?
Onbord
Brass Monkey