Brass Monkey
Dipping into cold water immersion.
Cold water immersion has been on a wave of popularity. Aside from the clear physical benefits, it has also proven to calm the mind and greatly improve your sleep. So when we were approached about a brand refresh for an ice bath pioneer, we were excited to jump right in...
Striving to be market leaders, the brand needed to be able to wade effortlessly between product and community. With an existing logo that they didn’t want to move too far from, we began a collaborative process to refresh their identity.
From tone of voice and typefaces to illustration and photography treatments, everything was developed in-line with the premium qualities of the product as well as the awesome personal touch that the brand has always prided itself on.
Together we’ve defined a brand identity that captures the brilliance of Brass Monkey.
Brrrring it on!
Can Slow be fast?
Brass Monkey moves at pace. This is why despite their strong reputation and obvious creative talent, I was unsure whether the way Slow works would work for us.
Fast-forward a few months, I’m thrilled that we backed Luther and his team! Their thorough and considered process has seen us arrive at a place beyond what I imagined, and quicker than I thought possible.
All it took was trust. We embraced the process Slow prides itself on, and this was the key to getting it right first time.
Dan Bosomworth
Founder
