Dipping into cold water immersion

Open magazine with ocean-themed image and text, featuring the words 'BRRING IT ON' and Brass Monkey branding.

Cold water immersion has been on a wave of popularity. Aside from the clear physical benefits, it has also proven to calm the mind and greatly improve your sleep. So when we were approached about a brand refresh for an ice bath pioneer, we were excited to jump right in...

Striving to be market leaders, the brand needed to be able to wade effortlessly between product and community. With an existing logo that they didn’t want to move too far from, we began a collaborative process to refresh their identity.

From tone of voice and typefaces to illustration and photography treatments, everything was developed in-line with the premium qualities of the product as well as the awesome personal touch that the brand has always prided itself on.

Together we’ve defined a brand identity that captures the brilliance of Brass Monkey.

Brrrring it on!

Brass Monkey logo with stylized monkey face inside circle on blue background.
Color palette with swatches labeled: Navy #030d36, Deep #000066, Royal #000066, White #ffffff, Orange #ff4700, Sky #a6d6fc, and Cobalt #3333ff, on a teal background.
Stylized "SS" logo with text stating "Built Beautiful Proper Ice Baths" in blue tones.
A grid of various blue outlined icons including symbols for communication, weather, tools, health, and navigation on a white background.
Poster and phone app featuring Brass Monkey branding with a blue monkey illustration and text "Get Your Cold On." The app shows a temperature setting interface on a smartphone.
Blue monkey illustration with various expressions on light blue and dark blue backgrounds.
Black flag with blue text saying "Brrring It On" featuring a winter hat, icicles, and splashing water graphics.
Assorted blue business cards with geometric patterns and contact details for various individuals.
Graphic design with blue and black text on a white background, featuring the words 'GRAFT HARD' and 'STAY SMALL' in a grid layout.
Stack of brochures titled 'Remarkable Customer Experiences' next to a postcard with 'Find Connection' text and an ocean scene.
Collage of three cardboard boxes: an open box with a navy blue interior, a closed box with a wood grain pattern held in a hand, and a plain closed box with a circular logo.
Two side-by-side flyers; the left one provides details about ice bath options featuring text, images of ice baths labeled 'PRO,' 'CUSTOM,' and 'SPA,' and branding for Brass Monkey. The right flyer displays a close-up image of a person with wet hair holding their shoulder in water, with ice and water splashing in the background.
Three posters on a wall; left poster shows a swimmer underwater with text "Bigger Fear Bigger Buzz," middle poster shows person in cold water with text "BRRRding it ON," right poster features a swimmer in the sea with text "Challenge Creates Change." A blurred person walks by in the foreground.
Geometric lion logo with blue and white triangular pattern background.
Solid white background

Brass Monkey moves at pace. This is why despite their strong reputation and obvious creative talent, I was unsure whether the way Slow works would work for us.

Fast-forward a few months, I’m thrilled that we backed Luther and his team! Their thorough and considered process has seen us arrive at a place beyond what I imagined, and quicker than I thought possible.

All it took was trust. We embraced the process Slow prides itself on, and this was the key to getting it right first time.

Dan Bosomworth

Founder