How long does branding actually take?

If you’re gearing up for a rebrand (or a first-time brand build), one of the first questions you’ll likely have is: How long is this going to take?

Fair question…

The honest answer? It depends — but we’re talking months not weeks or days. And if you're doing it properly, that’s a good thing.

Some early-stage brands do a quick sprint to get the basics in place for launch. At the other end of the scale, large organisations can spend 12–18 months on a full rebrand, especially when rollout is included.

The industry average? Around 6–7 months.

At Slow, our full process takes 3–4 months. So, despite the name, we’re often faster than most. That’s because we only work with one founder, one client, at a time, giving your project our full attention.

Why does it take that long?

Strategy takes thought.

We don’t just jump into design. We uncover your purpose, refine your positioning, and align your team behind a shared vision. That’s what sets the foundation for everything else.

Design takes care.

We’re not chasing trends. We’re crafting a visual and verbal identity that’s built to last — and feel unmistakably like you.

Time brings clarity.

Branding is a big decision. It deserves space to think, explore and refine. We give you that — without dragging our heels.

So how long does branding take?

Long enough to get it right. Never longer than it should.