Onbord
Pouncing into pet health.
When it comes to pet health, it’s a pretty saturated market. From the science-led to those all-natural, there are also lots of confusing and often misleading competitors. So when we were approached to create a brand for a uniquely positioned product, it really got our tails wagging...
Developed from Algae - a hugely sustainable alternative to fish oils - this multivitamin is taking great strides into the better world of ethical pet health. But it needed a name. An identity that would disrupt the market and challenge the category ‘norms’.
We ran workshops and primary research sessions, and explored category immersion. Assisted by some furry, four-legged friends along the way, together we have created a brand that will truly hold its own.
We’ve helped Onbord really flourish from a single multivitamin to its growing range.
Healthy pets, happy planet!
Can Slow handle start-ups?
The Slow approach is meticulous and steady - going above and beyond to attain the best possible result. Luther and the team’s knowledge of branding and retail delivered a solid strategy and a beautiful identity.
Their advice is always sensible and honest, Slow understood our constraints and strengths, working with them to create a brand that’s second to none.
My experience has been both positive and enriching - I would highly recommend Slow.
Jasmine Lin
Founder
