Deep & meaningful
Most branding projects focus on the surface—logos, colours, visuals. But meaningful brands are built from the inside out.
At Slow, we work with founders to build brands with substance, clarity, and longevity—ensuring every decision, from strategy to visuals, is intentional and aligned.
That’s why our process takes you from brand core to brand identity, making sure every element is deeply crafted with purpose.
We only work on one project at a time, so you get our full focus—no distractions, no shortcuts, just a brand that feels right and works effortlessly.
This is how we do it…
Brand core (what makes you, you)
Before we build a brand, we define its foundation.
Purpose, Vision, Mission & Values – Your brand’s reason for existing.
Brand Story – The narrative that connects your audience to your brand.
Why does this matter? Without a strong foundation, a brand is just decoration. We ensure yours has depth and meaning.
Brand positioning (what makes you different)
A meaningful brand stands for something—and stands apart.
Audience & Segmentation – Who you serve and what they care about.
Competitor Analysis – Where you sit in the market.
Positioning Statement & Value Proposition – What makes you unique.
Single-Minded Proposition & Right to Win – The one thing you want to be known for.
Why does this matter? If you don’t define your brand, the market will do it for you. We make sure you own your space.
Brand personality (what makes you connect)
People don’t connect with businesses, they connect with brands that feel human.
Archetype & Character Traits – Defining your brand’s personality.
Voice & Tone – How you sound across every touchpoint.
Messaging & Tagline – How you communicate your story.
Why does this matter? Your brand should feel as real as the people behind it. We craft a personality that builds trust and connection.
Visual identity (what makes you recognisable)
Once the brand’s strategy is set, we create a distinctive and timeless visual language around it.
Logo Suite – Primary, secondary, and responsive logo variations.
Typography & Colour – A cohesive and own-able visual system.
Photography & Illustration Style – A consistent and distinctive creative direction.
Application Concepts – Visualising how to bring it all together.
Why does this matter? Your brand’s visual identity should feel unmistakably you and reinforce everything your brand stands for.
What it costs & how long it takes
Branding is a long-term investment. We only take on one client at a time, ensuring your brand gets the attention and craft it deserves. Here’s an idea of typical budgets and timings for a Slow project.
Investment: £30k+
Timeline: 3-6 months
What’s next?
If you’re ready to build a brand with meaning and depth, let’s talk.