Thinking for founders
We believe the branding process should be clear, transparent and focussed.
These short reads are designed to help founders like you cut through the noise—offering guidance, fresh thinking, and a little perspective on what really makes a brand meaningful.
No jargon. No fluff. Just useful ideas to help you grow—without losing what made you special in the first place.
→ Are you ready for investment or growth?
→ Is your brand is holding you back?
→ Why strategy should always come before design
→ How to choose a branding partner
→ Feeling disconnected from your brand?
→ The true cost of DIY branding
→ What you really get from a brand strategy
→ How long does branding actually take?
→ Do you need a brand refresh or a full rebrand?
→ Why focus beats fast in brand building
→ Why founders can often struggle to talk about your brand?
→ Building a purpose-driven brand that actually stands out